編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Service Strategy and Management( IAM0068 ) |
2 | 9-605-054 | Zipcar: Influencing Customer Behavior | Frei, Frances X. | Service management | Service Strategy and Management( IAM0068 ) |
3 | 9-673-057 | Benihana of Tokyo | Sasser, W. Earl, Jr.;Klug, John R. | Service management | Service Strategy and Management( IAM0068 ) |
4 | 9-689-092 | Fairfield Inn (A) | Heskett, James L.;Ray, Kenneth | Service management | Service Strategy and Management( IAM0068 ) |
5 | 9-693-013 | Euro Disney: The First 100 Days | Loveman, Gary W.;Schlesinger, Leonard A.;Anthony, Robert T. | Service management | Service Strategy and Management( IAM0068 ) |
6 | 9-693-050 | Laura Ashley and Federal Express Strategic Alliance | Loveman, Gary W.;Anthony, Robert T. | Service management | Service Strategy and Management( IAM0068 ) |
7 | 9-701-035 | Walt Disney Co.: The Entertainment King | Rukstad, Michael G.;Collis, David J.;Levine, Tyrrell | Other | Service Strategy and Management( IAM0068 ) |